Glorious Summer of Noko Jeans

UPDATE: It looks like this product was a bit too controversial for the Swedish department store. The product has been pulled but we are told it can still be purchased on-line.

Noko Jeans made in North Korea are about to go on sale in Sweden. With seemingly very little experience and not much know-how these guys just decided they were curious about North Korean and sought to set up a jean manufacturing agreement with a mining company. They tell us its not a sweatshop thanks to the 10 days one of them spent in North Korea to oversee that standards were kept. Yeah, right. I imagine the North Korean workers are not going to see a fair share of the profits from these USD215.00 a pair jeans.

Apparently the jeans only come in black because denim blue was a bit too close to American capitalist-pig style to get the go-ahead for manufacture in the Socialist Paradise.


2 Responses to “Glorious Summer of Noko Jeans”

  1. 1 Jakob (of Noko Jeans)
    December 2, 2009 at 9:56 pm

    Hello dear blogger. We worked more than 2,5 years (still without any salary for any of us) to realize this project so I really hope that you understand that this is much more than us going to North Korea for ten days and setting up a jeans factory….. We stayed at the factory for the whole time during the production to make sure that our code of conduct was followed to the point. I don’t know any other example of any other garment producer in the world who show that kind of dedication in making sure that the CSR-policy is more than a piece of paper….

    The price of the jeans is to cover our expenses, but since the interest for the jeans seems to be huge at the moment we might have some money left beginning of next year. And some of that money will of course be given back to the country and/or the factory somehow. Our problem is to find a solution where the money doesn’t end up in the wrong place, and just goes to the regime (there are countless examples of people working with charity-projects who get played by corrupt politicans, and not just in NK)…. We WILL find a way to give something back in the right way, but at this point ANY input/suggestions is very much welcome… Thank you for a great blog with many good insights, and please feel free to e-mail me at jakob@nokojeans.com

  2. 2 otto
    December 3, 2009 at 12:45 am

    who is the damn fool who did the voiceover?!?

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